our mission is simple

It’s not about labels, it’s not about being a ‘vegan’ or ‘vegetarian’ or ‘omnivore’ – it’s about evolving. For the good of our fellow species, our planet and our health, we need to continue to evolve vegan.  


In a world where carbon emissions are at an all-time high, water levels continue to rise, natural disasters are increasing and climate change is raging, anything we can do as a species to change our lifestyle for the well-being of our planet is crucial.


In an effort to support people of all ages, cultures, and eating habits we are promoting that very universal idea of evolution – an evolution towards eating and practicing plant-based living, even if it means cutting out meat consumption once a week, or no longer wearing animal skin, or simply introducing plant-based milks to your diet. 

“I started this project to share the stories of incredible restauranteurs, chefs, entrepreneurs and above all, fellow human beings who are trying to make a difference in the world.”